SAMA Oral Health Case Study
Becoming the #1 Holistic Dentist in New York City
Meet the Practice
Client Details
Name: Haus of Aesthetics
Location: SLC & Provo, Utah
Focus: Medical Aesthetics
Client Services
Body Contouring
Injectables
Weight Loss
Aesthetics
SEO Services
SEO Strategy
Local Search Optimization
Project Snapshot
Industry
Med Spa
Timeline
January 2025 – January 2026
Focus
Service Page Architecture
Multi-Location Visibility
Google Business Profile Growth
Conversion Alignment
The Challenge
Creating Search Clarity Across Two Competitive Markets
- Competitive Medical Aesthetics Market: Standing out in a crowded injectables and medical aesthetics industry.
- Multi-Location SEO: Establishing clear geographic positioning for high-intent treatment searches across Salt Lake City and Provo (new location opening) while building visibility in both markets.
- Limited Service Page Optimization: Addressing gaps in keyword depth and page structure that limited alignment with relevant treatment searches.
- Underutilized Local Search Channels: Improving the visibility and conversion potential of Google Business Profiles across both locations.
- Limited Conversion Attribution: Addressing gaps in call and form tracking that made it difficult to measure marketing performance.
The Strategy
Designing a Multi-Location Search Framework
1.
Service Cluster Alignment
Treatment pages were expanded and structured around high-intent injectable and aesthetic search behavior across both SLC and Provo modifiers.
2.
Local Search Activation
Each Google Business Profile was optimized as an acquisition channel, emphasizing calls, directions, and website clicks.
3.
Conversion Intelligence Layer
GA4 event tracking was refined to measure form submissions, call clicks, SMS clicks, and key engagement actions.
The Implementation
Crafting the Search-Optimized Site Framework
Expanded and restructured service pages with semantic keyword layering and internal linking pathways.
Strengthened geographic signals across Salt Lake City and Provo treatment pages, focusing on Provo growth during this timeframe.
Developed a monthly educational content calendar supporting priority treatment clusters.
Optimized Google Business Profiles to support local pack visibility and measurable interaction growth.
Reoriented existing blog content to reinforce topical authority and strengthen cluster cohesion.
Implemented structured event tracking to shift reporting from traffic volume to conversion performance.